Summary:

On September 17th, 2025, at 5:56 AM PT, we received a single report where a Studio user

received an error message on the Campaign Design page when adding a specific link to a link

type block, impairing the full use of the link type block. Initial troubleshooting was able to

reproduce this issue, and an internal platform incident was declared at 9:06 AM PT. Once the

incident response team determined that the scope of this issue was platform-wide, it was

published on our Status Page at 12:00 PM PT.

Severity: Sev-2

Scope:

Some Studio users could not add specific links to the link type block in the Campaign Design page.

Impact:

Some Studio users received an error message on the Campaign Design page when adding

specific links to a link type block, impairing the full use of the link type block in the duration of this

incident (22hr 23mins). A refresh of the page restored its functionality, but any attempt to add the

same “problematic” link resulted in the same error displayed.

Root Cause:

The root cause for this incident was attributed to a code change that was deployed on September

16th, 2025 at 6:33 PM PT. The new code did not account for fields (title, description, body, etc.)

that returned a “null” value after the entered link was scraped, resulting in the code to error. This

incident did not impact all Studio users, as links that did not return fields with a “null” value were

being processed as expected.

Mitigation:

To mitigate this incident, the new code was rewritten to account for fields that returned a “null”

value and redeployed at 4:56 PM PT after passing QA tests.

Recurrence Prevention:

To prevent this incident from happening again, we have added this edge case to our QA test plan

before any code-change release to the production environment.